Dead in the water

Meaning

This idiom describes a plan, project, or situation that has stalled or failed, with no chance of progress, like a ship motionless without wind or power. It conveys futility or stagnation, often used in professional, personal, or strategic contexts to depict doomed endeavors. The phrase carries a tone of finality, frustration, or realism, reflecting cultural values of momentum and the human tendency to abandon lost causes. Its nautical imagery evokes a stranded vessel, resonating in scenarios like failed deals or plans. The idiom signals defeat, making it a stark metaphor for stalled efforts.

Origin

The phrase originated in 19th-century Britain, tied to sailing ships stalled without wind, as noted in maritime logs. Its metaphorical use emerged in the early 20th century, with *The Times* (1910s) using it for failed policies. The idiom gained traction during World War II, amplified by naval contexts and media, notably in *The New York Times* for military setbacks. Its adoption across English-speaking cultures stems from its vivid imagery and applicability to failure, especially in the U.K. and U.S.

Variants (3)
Dead in the water
Dead on the water
Stuck dead in the water
Usage Examples (5)
The merger was dead in the water after the investors pulled out.
Dead on the water, their campaign failed to gain traction.
Stuck dead in the water, the project lacked funding.
Dead in the water, his plan crumbled under scrutiny.
The deal was dead in the water when the client vanished.